CUSTOMER EXPERIENCE AND SALES This session focuses on the two functions that most directly drive revenue. The first half covers using AI to respond to clients faster and deliver a consistently professional experience. The second half covers sales — researching prospects, writing outreach, drafting proposals and building follow-up sequences. Some examples run throughout both modules.

Your Tutor is Ivan Ocampo

Ivan Ocampo has been teaching at WEA since June 2023. 

Ivan is a dedicated financial management professional with a robust background in financial activities encompassing financial analysis, corporate finance, company valuation, mergers and acquisitions, and project management. 

He is proficient in financial and managerial accounting with knowledge of taxes, and his expertise extends to strategic management, covering areas such as strategic planning, marketing and sales, customer service, team management, KPIs, quality systems, negotiation, and risk management.

Ivan has a Master's in Accounting.

AI for Your Business – Part 3

Course Description

Strong communication is one of the most important drivers of customer satisfaction, retention and sales growth. 

This practical workshop demonstrates how AI can help businesses communicate more effectively, respond professionally to challenging situations and create personalised sales processes without increasing workload. 

The focus is on using AI to strengthen customer relationships and improve business outcomes through better communication.

Through a combination of demonstrations and practical exercises, you'll learn how to use AI to handle difficult customer interactions, create proactive client communications, research prospects and develop personalised sales outreach. 

By the end of the session, you'll have created real-world communication assets that can be used immediately within your business.

Course Structure

The workshop begins by exploring how AI can be used to improve customer communication, including responding to complaints, disputes, negative reviews and sensitive situations. 

Participants will examine practical frameworks for maintaining professionalism, building trust and creating stronger client relationships.

The second half of the session focuses on sales and business development. 

Students learn how to research prospects, personalise outreach, create proposal outlines and develop effective follow-up sequences. 

Guided exercises allow participants to create a client communication response and a personalised sales outreach sequence tailored to their own business, supported by templates and practical resources provided during the workshop.

Course Learning Outcomes

By the end of this course, students will be able to:

• Use AI to respond professionally to customer enquiries and challenges 
• Draft effective responses to complaints, disputes and difficult conversations 
• Create proactive client communications that strengthen relationships 
• Research and qualify prospects using AI tools 
• Write personalised sales outreach messages 
• Develop proposal outlines efficiently using AI 
• Create structured follow-up sequences to support sales activity 
• Produce practical communication assets ready to use in their own business.