FUNDAMENTALS AND FIRST STEPS This is where the journey begins. Discover what AI actually is — in plain language, no technicalities. Using case business as the live example, see how AI can be built into daily operations for under $300 a month. Put that knowledge to work immediately, using AI to handle the writing and admin tasks that currently consume hours of your week. Every participant leaves having completed a real AI task on their own business.

Your Tutor is Ivan Ocampo

Ivan Ocampo has been teaching at WEA since June 2023. 

Ivan is a dedicated financial management professional with a robust background in financial activities encompassing financial analysis, corporate finance, company valuation, mergers and acquisitions, and project management. 

He is proficient in financial and managerial accounting with knowledge of taxes, and his expertise extends to strategic management, covering areas such as strategic planning, marketing and sales, customer service, team management, KPIs, quality systems, negotiation, and risk management.

Ivan has a Master's in Accounting.

AI for Your Business – Part 1

Course Description

Artificial intelligence is transforming the way small and medium businesses operate, but many business owners are unsure where to begin. 

This practical, hands-on workshop cuts through the hype and focuses on the tools, techniques and opportunities that can deliver immediate value in a real business environment. 

Using live demonstrations and guided exercises, you'll learn what AI is, how it works, and how it can help streamline everyday business tasks.

Designed specifically for beginners, this workshop requires no technical background or prior AI experience. 

You'll explore some of today's most popular AI tools, learn how to communicate effectively with them, and apply them to a real task from your own business during the session. 

By the end of the workshop, you'll have created your first useful AI output and developed a practical plan for incorporating AI into your business straight away.

Course Structure

This workshop combines clear explanations, live demonstrations and practical exercises. 

Participants begin by exploring what AI is, how it works, and where it can provide genuine value in a business setting. 

The session includes an overview of leading AI platforms and common misconceptions that often prevent business owners from getting started.

Participants will then learn how to use AI for common administrative and communication tasks, including drafting emails, summarising documents and creating business processes. 

A significant portion of the workshop is devoted to hands-on practice, where students apply the RCTF prompting framework to a real business task of their choosing. 

Throughout the session, participants work through practical examples and receive a workbook containing templates, prompts and reference materials.

Course Learning Outcomes

By the end of this course, students will be able to:

• Explain what AI is and how it works in plain language 
• Identify appropriate AI tools for common business tasks 
• Use AI to draft professional emails and business communications 
• Summarise documents, reports and meeting notes using AI 
• Create simple business templates, procedures and guidelines 
• Apply the RCTF prompting framework to improve AI outputs 
• Identify opportunities to save time and improve efficiency using AI 
• Complete a practical AI task relevant to their own business.