Discover how to use email marketing strategically to attract, nurture, and convert customers. This interactive masterclass explores how email fits into your overall marketing plan and the customer journey. Learn how to design campaigns that build trust, credibility, and connection, plus gain practical tools to plan, track, and optimise your results. Ideal for small business owners, side hustlers, and marketers who want to turn their email list into a growth engine.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.

Email Marketing Masterclass

Course Description

Master the art of email marketing in this interactive workshop, complete with a practical workbook to guide your learning. 

Discover why email marketing remains one of the most powerful and cost-effective tools in your marketing toolkit and learn how to integrate it seamlessly into your broader marketing strategy.

Through real-world examples and guided exercises, you’ll explore how email marketing supports every stage of the customer journey, from building awareness and trust, to nurturing relationships and driving conversions. 

Learn how to design a tailored email plan, choose the right platform, and improve deliverability and engagement. 

You’ll also uncover how automations, lead magnets, and content strategies work together to build credibility and consistency, helping your business stay top-of-mind without constant effort.

Course Structure

This interactive masterclass combines discussion, strategy mapping, and practical planning. 

You’ll begin by understanding how email marketing fits into the customer journey and how to identify your audience’s needs at each stage. 

Then, explore email content types, subject line psychology, and the role of storytelling in engagement. 

Finally, you’ll map your own email strategy using a simple planning template complete with insights into analytics, optimisation, and automation for sustainable success.

Course Learning Outcomes

By the end of this course, students will be able to:

• Understand the role of email marketing within a broader marketing strategy.
• Identify where email fits within the customer journey.
• Create a simple, structured email marketing plan.
• Understand key content types and how to write with purpose.
• Use metrics and insights to measure and improve performance.
• Recognise how automations and lead magnets enhance results.

Student Testimonials

“Today I had the pleasure of attending an Email Marketing Masterclass conducted by Kelly Hody. Kelly is amazing, she truly knows the world of marketing, breaking strategies down into a step-by-step pathway to pick up wherever you may be on your marketing journey. I will definitely book in for other courses!”