Discover how to use email marketing strategically to attract, nurture, and convert customers. This interactive masterclass explores how email fits into your overall marketing plan and the customer journey. Learn how to design campaigns that build trust, credibility, and connection, plus gain practical tools to plan, track, and optimise your results. Ideal for small business owners, side hustlers, and marketers who want to turn their email list into a growth engine.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.