Get found on Google and attract more customers with this hands-on masterclass. Learn how to set up, claim, and optimise your Google Business Profile for maximum visibility across Google Search and Maps. Discover how this powerful (and free) marketing tool can enhance your online presence, build trust with customers, and drive real results for your business. Perfect for small business owners, side hustlers, and freelancers, this practical session will guide you step-by-step through creating a polished, professional profile that supports your broader marketing strategy. Bring your laptop and by the end of the workshop, your profile will be ready to work hard for you.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.

Google Business profile Masterclass

Course Description

In this hands-on, practical workshop, you’ll learn how to set up, claim, and optimise your Google Business Profile for maximum visibility and impact. 

Perfect for small business owners, side hustlers, and freelancers, this session will help you turn your profile into a powerful marketing tool that works for you 24/7.

You’ll start by setting up or refining your Google Business Profile step-by-step, then move into optimisation, including learning how to use keywords, photos, posts, and reviews to boost your ranking on Google Search and Maps. 

With live guidance, you’ll learn how to track performance insights and understand how to integrate your profile into your wider marketing strategy. 

Bring your laptop, and by the end of the workshop, your profile will be polished, professional, and ready to attract new customers.

Please note - if you're creating a new profile, Google may require additional verification before your listing goes live. In most cases, this is a quick and simple process (such as uploading a video or receiving a code by postcard, phone, or email). Occasionally, Google may request additional steps or documentation.

Don’t worry - you'll still be able to complete your profile setup and optimisation during the workshop, and once verification is completed, your listing will go live. The tutor will guide you through the process during the session and provide support if further verification is needed afterwards.

Course Structure

This interactive workshop begins with a guided walkthrough of creating or claiming your Google Business Profile, ensuring every attendee has the foundations set up correctly. 

The second part of the session focuses on practical optimisation including improving search visibility, uploading content, managing reviews, and analysing insights. 

The tutor will also discuss how to use your profile strategically as part of your marketing plan, giving you the tools to maintain and update it with ease.

Course Learning Outcomes

By the end of this course, students will be able to:

• Set up and claim a Google Business Profile correctly.
• Optimise their listing with photos, keywords, and posts.
• Improve visibility across Google Search and Maps.
• Monitor key insights and use data to refine strategy.
• Confidently maintain and update their profile for long-term results.

Course Requirements

Students will need to have a Google account to participate in this workshop. This will allow you to access, create, or update your Google Business Profile during the session. Please bring your laptop (not just a phone or tablet) so you can complete the setup and optimisation steps in real time.

Student Testimonials

“I recently attended Kelly's Google Business Profile workshop, and it was fantastic. Kelly’s depth of knowledge and clear, step-by-step guidance made setting up a profile feel easy, no matter what industry you're in. It's clear this is her area of expertise - she explained everything so clearly and showed how your Google Profile connects to the bigger picture of your marketing. I also really appreciated her patience and care in supporting a room full of people from different industries and experience levels. Thanks to Kelly, I finally ticked this off my long-standing to-do list - and now I actually understand how powerful this tool can be for my business!”