Feel like you’re spinning your wheels with social media? This interactive masterclass is designed for business owners and anyone who posts occasionally but struggles with consistency, ideas, or understanding results. In this session you’ll cut through the noise and build a clear strategy to choose the right platforms and define your content pillars, then apply a simple, systemised approach to plan and create a month of content, schedule it smartly, and measure what matters. Leave with a workbook, a content calendar, and the confidence to use social media as a powerful tool for business growth - not just another task. Whether you’re running a side hustle or building an empire, this session turns social media from overwhelming and chaotic to simple and strategic.

Your Tutor is Kelly Hody

Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.

With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.

Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.

Social Media without Stress Masterclass

Course Description

Social media doesn’t have to feel like shouting into the void (or juggling too many hashtags at once). In this practical, strategy-focused workshop, you’ll learn how to manage your social media presence with clarity and confidence, without getting lost in the noise. 

Designed specifically for small business owners and sole traders, this course helps you cut through overwhelm and focus on what really matters: showing up consistently, building trust with your audience, and creating content that actually supports your business goals.

You’ll walk away with a clear, actionable plan with no jargon, and no fluff. Using guided workbook activities and real examples, you’ll identify which platforms are worth your time, create your content pillars, learn how to plan and schedule your posts, and understand how to measure success in a way that makes sense for your business. 

Whether you’re posting occasionally or trying to regain momentum, this course will help you transform social media from a chore into a smart, sustainable marketing tool.

Please note: This is a strategy-focused workshop, not a content creation session.

Course Structure

This interactive session blends discussion, strategy, and guided workbook activities. 

You’ll begin by clarifying your business goals and identifying which social platforms best suit your audience. 

Next, you’ll develop your content pillars to simplify idea generation and see how social media fits within your broader customer journey. 

The session then moves into planning and productivity, using a simple content calendar to map out a month’s worth of posts, learning batching techniques, and exploring practical scheduling tools. 

Finally, you’ll demystify algorithms, engagement, and metrics so you can track what’s actually working without falling into the numbers trap.

Course Learning Outcomes

By the end of this course, students will be able to:

• Identify the most effective social media platforms for their audience and goals.
• Develop an appropriate number of customised content pillars to guide future posts.
• Plan and schedule content using a simple, repeatable system.
• Understand the role of social media in the broader marketing strategy.
• Analyse social media performance using key metrics that matter.
• Build confidence and consistency in managing their social media presence.

Student Testimonials

“Kelly Hody makes marketing feel relatable and achievable. I've just signed up for my third workshop with her, and looking forward to more in the future. I love her empowering approach to sharing her knowledge, and her ability to support a variety of abilities and challenges. I highly recommend her.”