Learn how to harness the power of Meta Ads - the advertising platform behind Facebook and Instagram - to grow your business. In this demonstration-style class, youll discover how to create and manage effective paid campaigns across Facebook and Instagram. Whether your goal is brand awareness, lead generation, or sales conversions, youll gain the practical skills to design, launch, and optimise ads that deliver results. Explore how to use Meta Ads Manager to target audiences, set budgets, and craft high-performing creatives that convert. Youll also learn how to analyse your ad performance using Meta's built-in insights to make data-driven marketing decisions.
Meta Ads for Facebook & Instagram
Course Description
In this practical, demonstration-style course, you’ll learn how to build and manage paid advertising campaigns on Facebook and Instagram. The tutor will guide you through every step of the process, showing you how to set up campaigns, define target audiences, design creative ads, and optimise for better performance. You will watch a real-time demonstration of campaign creation in Meta Ads Manager, providing you with a clear understanding of how to implement best practices.
You will gain valuable insights into Meta’s powerful ad platform, including the ability to create campaigns for different objectives, such as brand awareness, lead generation, and sales conversions. You’ll also learn how to effectively utilise targeting options, craft compelling ad creatives, and manage budgets to ensure cost-effective advertising. Additionally, the course covers how to monitor and adjust campaigns using Facebook and Instagram performance metrics to achieve optimal results.
By the end of the course, you will be equipped with the skills and knowledge to confidently create, manage, and optimise paid Facebook and Instagram Ad campaigns. Whether you’re new to paid social media advertising or simply want to improve your current campaigns, this course will provide the practical, hands-on experience you need to succeed.
Course Structure
During the course we will work through the following topics:
- Introduction to Meta Ads Manager and campaign structure
- Understanding campaigns, ad sets and ads
- Setting up a Meta Ads campaign from scratch
- Choosing the right campaign objective
- Defining and refining target audiences
- Setting budgets
- Tips and tricks for creating high performing ads
- Understanding ad placements and where ads will be shown
- How to use A/B testing
- Understanding key Meta Ads metrics
- Monitoring campaign performance and analysing insights
- Billing and invoicing
There will be ample opportunities for questions.
Course Learning Outcomes
By the end of this course, students will be able to:
- Understand how to navigate Meta Ads Manager and set up campaigns
- Define and refine target audiences using Meta’s audience targeting tools
- Create different types of ads (image, video, carousel).
- Master cross-platform ad placement on Facebook, Instagram, Messenger, and Audience Network
- Measure campaign success using Meta’s metrics and insights
Student Feedback
“Very knowledgeable, could have spent much more time with her.”
“Excellent – moved my knowledge on enormously.”
“Well structured. Well delivered. Very personable and professional.”
Your Tutor is Kelly Hody
Kelly Hody MBA(Mkt), BBus(BusMgt), DipDigMkt, CertIVTrngAssmnt has been teaching at WEA since 2017.
With more than 15 years of hands-on marketing experience, Kelly is passionate about simplifying the complexities of marketing for small business owners and volunteer-led organisations. In a world where marketing can seem like an overly complicated puzzle, Kelly stands as a beacon of simplicity and success, proving that with the right guidance anyone can implement effective marketing tactics to achieve their business objectives.
Kelly has an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment, and runs her own business as a freelance marketing consultant.
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